Description
Marketing the mission and vision of an organization can be as simple as having a website and as complicated as a full scale digital campaign, but all of it centers around telling stories. This workshop will focus on the steps of storytelling that have the greatest impact and how to implement them throughout the organization’s website, emails, and social media platforms. Leaders will learn ways to capture the contact information of the people that are inspired by those stories and who visit their website. Lastly, leaders will discover ways to measure the impact of those stories through the data that can be collected for success and improvement.
