In a culture that is ever clamoring for our attention, nonprofits and ministries need a clear, concise, and consistent message that motivates donors, volunteers, and program participants to take action. Effective messaging starts with an understanding of an organization’s purpose and of the target audiences that it exists to impact.
This course offers proven insights and practical tools to help leaders craft a message that will break through the clamor to reach and motivate target audiences. You will learn what questions to ask and answer of target audiences and why audience personas are valuable in developing a communications strategy and how to craft why/how/what statements and a positioning statement that resonates with target audiences and calls them to action.
